When asked about the company’s future plans for metaverse, Spiegel said: “Our focus was really on that. Primarily because we truly love the real world, we believe that people will spend much of their time in the real world interacting with their friends because the real world is enjoyable. So we believe that we can increase this with computers, using augmented reality. “Our vision is to increase the real world, instead of replacing it with virtual reality.” For the latest headlines, follow our Google News channel online or through the app. An example of this would be Snapchat Bitmoji avatars, a very popular feature of the app that has seen over one billion Bitmoji avatars created since its inception. “Recently we made a drop for the new Bitmoji fashion. people have tried Nike products two billion times in their avatars. “There is a lot of enthusiasm for using avatars for self-expression, but our focus is really on how we can turn it into augmented reality and not replace reality with VR,” he said. With more than 600 million monthly and more than 332 million daily active users worldwide, Snap Inc. has expanded its offer list to include new AR features, some of which can be used for gaming and online shopping, among others. “We now have 250 million people engaging in AR every day on Snapchat alone, which is so exciting. And I think for us, what surprises us in such a good way is to see all the incredible things that our community creates that we could never dream of ourselves. “ Snap AR capabilities have expanded exponentially in recent years. What was once a vision for the future has come true, with AR being more accessible than ever to millions of people worldwide.
AR markets
In addition to the steady increase in its subscribers, Snap Inc. has also become an attractive company to work with for businesses in the retail industry. As of January 2021, more than 250 million Snapchat users have been using AR shopping lenses more than five billion times. One of the most popular features of the application includes the possibility of testing. Originally released in 2020, try-on allows users to use their cameras to try on clothes, accessories, makeup and glasses virtually, enabling them to see the product on their own while moving in real time. The company worked with many others to make this happen, helping customers try items before they buy them without having to undress. The ability to test Snapchat for AR purchases. (Is provided) “The AR markets were a major investment focus for us because the business group’s results were so significant. Businesses see AR test results, which makes sense because you can try on a bundle of clothes without ever having to change your clothes and it’s a much better consumer experience. “It helps people see what they feel comfortable wearing and how they want to express themselves,” Spiegel said. During the holy month of Ramadan, Snapchat also launched the first virtual shopping mall in the Middle East and North Africa region, in partnership with locally known brands such as Namshi, al-Futtaim-IKEA and L’Oreal, among others. others. A major market for Snapchat, the app has more than 75 million users based in the Middle East, representing a 33 percent year-over-year increase in monthly access, according to the latest figures, to about 20 million. monthly users only in Saudi Arabia. “Much of our focus was on creation [try-on tools] easier with 3D Asset Management. “ Shopping for Puma AR on Snapchat. (Is provided) Snap 3D Asset Manager helps businesses build AR shopping experiences by allowing brands to request, manage and optimize 3D models for any product in their catalog. He said he was particularly excited about the 2D Try-On. “What we have found when working with many of our partners is that they really want to create an augmented reality testing experience. Often, they do not have the 3D elements for their product line, but they do have a lot of two-dimensional photos of people wearing the product. This allows us to take the retailer’s product catalog and bring it to AR so that people can try out all these different outfits in 2D, and this is a real way for retailers and brands to scale to AR without they need to create the data themselves “. In addition, Snap can now help its marketing partners by bringing AR Try-On capabilities to their own applications and websites with their Camera Kit.
Lens Studio and Lens Cloud
Lens Studio, a Snapchat app designed for artists and developers to create AR experiences for users, now features a number of new features, including advanced tracking technology. At Thursday’s summit, the company unveiled some new features, including Lens Cloud. Lens Cloud is a free collection of support services that greatly expands what developers can create in AR. Storage Services, Location Services, and Multi-User Services will unlock more dynamic, practical, and interactive AR. Snapchat: Field Museum Sue the Dinosaur Triptych. (Is provided) “We are very excited about Lens Cloud, a suite of cloud services that help developers create lenses. For example, using services called multi-user services allows you to experiment and test the same AR lens at the same time, either through Spectacles or over the phone, things like persistent storage or the ability to locate AR data in the physical world. CEO said. “I think the developers will be very excited about it.” Lens Studio will feature Ray Tracing, making AR elements look very realistic, the company revealed. With Ray Tracing, it will be possible for reflections to shine from AR objects in a true way, marking the first time a feature like this has been scaled up on mobile devices. “In the beginning, when we made lenses, we made them to express people [such as the] you know, rainbow tongue and dog ears [filters]. When we got these developer tools at Lens Studio and made them available worldwide, we did not know what to expect. Fast forward to several years, people have come up with amazing ways to learn sign language, for example, or to do a 3D product tutorial with [AR] “Glasses, walk in the solar system or pretend to be a magician and cast spells or bond with your friends,” Spiegel said. PL.AI Monsters Everywhere, AR game capability on Snapchat. (Is provided) “There are so many amazing things we would never have done ourselves to make our community great. And I think that’s what makes us so excited about things like the Snap Partner Summit. “We are excited to continue developing these products because we look forward to seeing what people can do with them.”
Mini
Gaming partners have also created lightweight, social games for Snapchat. Snap introduced Minis in 2020, offering its partners a way to use the html5 gaming platform to create social experiences on Snapchat. There are now more than 20 Mini partners from Ticketmaster, HBO Max, Headspace and more that help the community do everything from shopping with friends to voting. Snap on Thursday also announced the release of the Minis Private Components System, a new feature for developers to add social experiences to Minis, such as reviews, reviews, suggestions and more, while protecting users’ privacy. “We created a technical solution where we enter user data in the last millisecond during page rendering. This allows our community to have these social experiences, and of course developers to provide them, but without having to deal with the hassle and regulation of dealing with personal user data, and of course protects the privacy of the community. us “, explained Spiegel.
Fairy
The CEO of Snap Inc. Evan Spiegel owns the Pixy 2, one of the company’s latest releases. (Is provided) The CEO of Snap is very excited about Pixy. It is a pocket-sized flying camera and operates independently, without controls or anything complicated to set up. It floats a few meters above you and takes photos and videos and then lands in the palm of your hand after the flight. Everything it pulls is downloaded to your Memories on Snapchat. Pixy is only available until stocks last in the US and France. Read more: Snap Inc. inaugurates the first virtual shopping mall in the MENA area that operates with AR for Ramadan Snapchat will include exclusive MBC content, Al Arabiya news content, Ramadan promotions What Musk’s previous tweets reveal about the next Twitter owner
