Like the Spectacles, the company’s smart glasses equipped with a camera, the recorded material (which does not include audio) in Pixy is not limited to the Snapchat application and can be downloaded to a smartphone for editing and sharing anywhere. The design and marketing for the Pixy is as sleek as the Spectacles and looks ready for mainstream adoption. However, similar to Spectacles, this may be a product with no apparent embedded market. Most drone photographers and videographers today are either dedicated hobbyists or professionals. The Pixy’s 2.7k video resolution is lower than the 4k resolution that many in the drone community are accustomed to when shooting large cityscapes and aerial scenes. For just $ 200 extra, the DJI Mini 2 offers 4k video and much more remote control, while the Pixy uses only limited presets.
So who exactly is Pixy aimed at? Nobody, and everyone, somehow
Due to Pixy’s simplistic presets and relatively low resolution shots, it could be that the Snap drone is intended to entice young Gen Z users. About 48% of Snapchat users fall into this demographic. However, at a time when even teens are creating sophisticated and popular live streams on Twitch and YouTube, simplistic technology is not necessarily necessary. Likewise, Snap Spectacles smart camera glasses continue to be updated and offered to the public, despite the slightest indication that the product has gained a lot of traction. Spectacles’ meager impact and Pixy’s incredible curiosity may make it seem like Snap is desperately addicted to expensive hardware experiments. All this while most of the profits and market footprint are based on software.
Snap allows the public to participate in its research and development
But what if you could combine the impact of Facebook’s social media with Apple’s main hardware profile? You may have something very similar to what Snap makes. Specifically, Spectacles and Pixy, each perfectly polished by packaging, pricing, marketing, can be a practice for the real moon of company hardware: a Snap smartphone. Snap currently relies on friendly relationships with smartphone makers such as Apple and Samsung, with which it has partnered on various Snapchat initiatives. When (not if) Snap finally decides to direct the hardware know-how it has acquired with difficulty in the smartphone market, these partnerships may not be so easy to achieve. As the leading high-tech mobile software and hardware companies, led by Tim Cook (Apple), Mark Zuckerberg (Meta) and Sundar Pichai (Alphabet), have matured into less interesting players, the small but interesting moves of the founder and CEO of Snap Evan Spiegel. to the future hint that the next Apple could get pregnant at Snap headquarters in Santa Monica, California. However, the Snap version would carry the weight of Apple’s missing social media, and the goodwill and growth of Meta social media is now struggling to maintain.
